GeoLift by Twigeo
The accurate, unbiased, and fast way to measure your marketing effectiveness.
What GeoLift answers
Are you wasting money bidding on your own brand terms? How effective are your paid social campaigns at driving incremental growth? Are you over- or under-estimating your true performance? Do your awareness campaigns lead to bottom-line revenue?
Trusted by the world’s most impactful brands
How does IT work?
How GeoLift works
Using our synthetic control method, we divide parts of a country into test and control groups, then compare them to determine the conversions driven by your marketing campaigns.
Get the full picture
Understand the true user acquisition cost across channels. Our geo experiments have helped companies reallocate hundreds of millions in ad spend to channels that actually drive conversions.
How does IT work?
Trusted, rigorous measurement
GeoLift combines Bayesian statistics with the synthetic control method to deliver unmatched accuracy. This is achieved by creating a counterfactual, or alternate reality, of what would have happened in the test locations if no ads had been live.
Actual conversions in the test locations are then compared to this alternate reality to understand the true incrementality of your marketing campaign.
Industry-leading partnership
+200M USD
We manage more than $200M in annual ad spend with clients from the US and EU.
200+ Tests
We’ve run over 200 geo experiments for leading media platforms and agency groups.
Global Testing
From Wellington, NZ, to New York, we can help you measure impact in nearly any market.
Preferred Platform Partner
Snap, TikTok, and Meta have made Twigeo their go-to partner for geo experiments. We collaborate closely with platform and agency partners to maintain the highest standards of accuracy.
TESTIMONIAL
With this new measurement tool we can be more efficient in our budget allocation between channels and in the funnel. It will also give us a clearer picture of the importance of marketing in all stages of our business.”
⎯ Head of Digital Marketing, Viaplay 