MMM by Twigeo
What is Media Mix Modeling?
We’re spilling the beans when it comes to Media Mix Modeling and the most efficient way to use it in your marketing practice in this 4-minute video. Milosz answers your burning questions – from “Why MMM is important to Marketers” to “What one can do to prepare for the inevitable shifts in privacy settings?”
Milosz Bolisbrzuch leads our Data Scientist team at Twigeo. Listen to Milosz as he takes you through the secret sauce for ensuring efficient implementation of the Media Mix Model in your marketing.
why is it valuable?
MMM Key Points
- You need modeling, experiments and tracking to work together to monetize on the efficiency of your efforts
- Meta study states that at least 25% of your budget gets wasted if you don’t use a sophisticated measurement framework
- Relying solely on Google analytics, Mobile Measurement Partners or Publisher data is going to lead to a whole lot of mistakes because those things are fundamentally broken
- Get ahead of future privacy changes
- With the use of the Bayesian Framework* and the Blended method (reattribute a part of the efficiency of performance back into the awareness where it belongs) allows us to get a more accurate and full picture of awareness efforts
Get the full picture
What MMM solves
- Stop wasting money bidding on your own brand terms
- Validate how effective your paid social campaigns are at driving incremental growth.
- Understand how effective your awareness campaigns are at driving brand awareness that lead to bottomline revenue.
