A playful twist on the word Fika, grabs attention and conversions
Client
Espresso House
Year
2024
THE CHALLENGE
We needed to distinctly promote a discount offer to stand out in a crowded market, while simultaneously translating the culturally specific concept of “Fika” for a diverse, international audience. Last but not least, this needed to be done with a limited creative budget and media budget.
*Fika (verb & noun) is a Swedish word, and above all relaxing and enjoying social connection with family, friends or colleagues, always including pastries and coffee.
THE IDEA
That’s why we introduced the provocative idea “The F*** Club”
A playful twist on the word Fika. The asterisks aren’t just a gimmick; they’re an invitation to curiosity, a nod to the joy of anticipation. This idea isn’t just about a coffee loyalty program, it’s about redefining how we experience Fika, one smile, one guess, one moment at a time.
THE GOAL
Twigeo was entrusted with the mission to develop a creative strategy, managing all creative aspects to launch the loyalty program across Northern Europe via digital channels.
To increase the Fika Club member base and sales, we needed a content strategy that answered the audience’s question: What’s in it for me?
THE RESULT
Extraordinary impact from driving creative excellence
Cool Number
+
0
%
More members than our target.
Cool Number
-
0
%
Cost-per-Acquisition (CPA)
Cool Number
0
Days as #1 in App Store’s Food & Drink category
Nothing is better than a good F***!
