The Paid UA Strategy Behind Gamma’s 110% YoY Surge in Subscription Volume
Client
Year
THE CHALLENGE
Transforming organic growth into a scalable paid engine.
Gamma approached us with a strong foundation of free user growth, with an objective to complement their impressive organic growth by significantly scaling their paid subscriber user base and boost overall revenue through a refined paid UA strategy. The core challenge was transforming robust organic growth into a substantial paid subscriber engine that could supercharge their growth.
THE GOAL
High-Quality Leads. Sustainable Growth.
We collaborated closely with Gamma to establish a singular and strategic focus: to identify and acquire high-quality leads to ensure sustainable subscriber growth. This clear “north star” guided every aspect of our approach.
A critical initial step involved establishing performance baselines across key platforms and channels, which provided the clarity needed to distinguish the most incremental channels for growth.
THE STRATEGY
Shift to high-value segments
We evolved Gamma’s paid UA approach from driving free sign-ups to prioritizing deeper-funnel optimization events, targeting audiences with a higher purchase-intent.
Deployment of user-generated content (UGC)
To accelerate growth efficiently, we leveraged UGC ads across paid social. This initiative proved highly effective, leading to a 24% improvement in CAC.
Geo expansion
Recognizing significant organic growth outside the US, our GTM strategy included a methodical approach to global expansion. We optimized paid efforts to improve purchase rates, allowing us to scale in these markets. By categorizing markets and analyzing cost dynamics, we scaled non-US media spend to be 45% of overall UA budgets – making geo expansion a significant component of our growth strategy.
Testing as a growth discipline
We embedded a culture of relentless iteration across creative, media channels & campaign optimization. Our test and learn approach allowed Gamma to identify what truly resonated with users and scale with efficiency, ultimately resulting in the paid program scaling by more than 300% while improving acquisition cost.
THE RESULT
Remarkable Growth.
Within just eight months of our partnership, Gamma’s subscription volume saw an impressive 110% Year-over-Year (YoY) growth, fueled by a powerful and sustainably growing paid revenue engine through a strategically executed paid GTM plan.
110% year-over-year growth achieved in just eight months
110% year-over-year growth achieved in just eight months
Key takeaways
Focus fuels velocity.
A clearly defined growth target and shared north star enabled fast, aligned execution—without sacrificing precision.
Efficiency starts with audience quality.
By shifting to high-value segments and deeper-funnel events, we unlocked better conversion and smarter spend.
Small shifts, big scale.
UGC creative and geo expansion weren’t flashy plays—but they drove outsized results through cost efficiency and market reach.
Testing isn’t a tactic. It’s a culture.
Relentless iteration across creative, media, and targeting turned testing into a growth engine that scaled over 300%.