How Nextory turned erotica,
murder, and self-help into a full-funnel success story
Client
Year
Challenge
Making a brand stand out in a highly competitive market.
Most audiobook platforms offer a lot of the same content, making customer loyalty fragile and hard to maintain. People often choose based on price or convenience, rather than emotional connection.
The opportunity? Position Nextory as a brand that connects emotionally, specifically through humor and relatability.
The Strategy
We positioned Nextory as a source of emotional relief and inspiration, offering listeners a world worth escaping into when reality feels overwhelming.
By combining humor, relatability, and the slogan “Give your ears what they deserve,” the campaign framed audiobooks as a quick getaway from life’s daily noise. Creative focused on universally relatable moments – the loud coworker, the early-rising child, the boundary-pushing teenager – scenarios we can’t always control, but can tune out with the right story.
The Impact
One shoot. 500+ assets. 9 markets.
The campaign’s strength lay in its scalability. This breadth of content enabled Nextory to cover the entire funnel, ensuring broad, attention-grabbing assets for awareness at the top, and tailored creatives optimized for consideration and conversion for lower-funnel performance.
Humor and relatability always works.
