Unlocking subscriber growth with pricing strategy
Client
Peloton
Year
2023
THE CHALLENGE
While the bike hardware side has brand recognition, few consumers were aware of the app and its accessible price point.
THE STRATEGY
Run price-focused promos, use UGC to make the brand more approachable, and celebrate new classes with cross-platform launches.
THE RESULT
5 year partnership scaling to 800k+ paying digital subscribers.
In a crucial tipping point for driving subscriber growth, Twigeo advised their product team on pricing strategy resulting in a 41% CAC improvement.
Cool Number
-
0
%
Cost per Trial decrease
Cool Number
+
0
%
Offer-Forward Copy CTR increase
Cool Number
0
%
UGC Content engangement increase
