Growth through creative diversity.
Client
Year
THE CHALLENGE
Talkiatry needed a scalable growth plan that worked for them.
Talkiatry is a national telehealth provider offering virtual psychiatry and therapy services across the U.S. With over 600 board-certified psychiatrists and in-network with major insurance partnerships, they make care more accessible.
Talkiatry brought in Twigeo — not just to run ads, but to unlock their next wave of growth on social.
THE GOAL
Find new narratives. Fast.
The client had aggressive growth goals and limited in-house resources. They needed a creative partner to ideate, produce, and test new concepts at speed — and to build a testing engine they could later inherit.
We weren’t just here to scale spend. We were here to unlock performance and leave behind a blueprint that worked.
The goal was to find creative winners.
THE STRATEGY
We launched Twigeo’s "Lead with Data" creative testing framework — built for speed, scale, and precision:
- 10 new creative concepts mapped to value props and user mindsets
- 2 tests per week, with isolated variables and real-time performance tracking
- Bi-weekly insight loops with Talkiatry’s design team
- 67 unique assets (¾ video) tested over 5 months
- Evergreen benchmarks guided promotion, iteration, or kill decisions
THE RESULT
Extraordinary impact from driving creative excellence.
CAC vs legacy evergreen ads
Higher booking rate on new creatives
Impression share captured by new ads within 8 weeks
Key takeaways
Creative is a growth lever
When everything else (placements, bid levels, targeting) is optimized, creative is the last — and often biggest — lever left.
Test to win
You don’t need 100 winners. You just need three great ads. But you need the framework to find them.
Structure builds speed
With a shared process, tight hypotheses, and feedback loops, you can go fast and deliver results.
Data powers decisions
Testing gave Talkiatry clarity. And that clarity unlocked both efficiency and confidence in the testing process.